LashBack was founded as a consumer product driven anti-spam company, which evolved into C2B data services providing actionable compliance and reputation information for a diversity of clients associated with email marketing.
LashBack invented a technology called, UnsubSafe™ that makes it safe for consumers to safely unsubscribe from unwanted emails. The company started by marketing an anti-spam toolbar for outlook and outlook express, the co-founders quickly saw the value of the data being collected by consumers using their product to unsubscribe from “spam”. The technology is also used by ISPs and Anti-Spam Organizations to reduce the amount of spam they receive. The ensuing data stream has grown and diversified as LashBack’s capacity for automating its analysis has increased.