Integrated Media Measurement is a new integrated media measurement system that links media exposure to consumer action. Using a digital monitoring system based on open-architecture cell phones, IMeasure tracks media 24/7—including media that other research companies can’t accurately measure: Television viewing outside the home Time-shifted and on-demand viewing; Mobile device viewing and listening; Radio; DVDs, audio CDs and video games; Outdoor ; Theatrical films, live concerts and sporting events; Cell phone videos and games
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 01/24/08 | Series C | 25M | Ironside Ventures, Osborn Capital, St. Paul Venture | Unknown |
People
Al Alcorn (CTO)
Steve Walsh (SVP Sales)
Doug Glen (Board Member)
Tom Zito (CEO/Chairman)
Amanda Welsh (SVP Research Development & Data Integrity)
View more details about all 15 people at Integrated Media Measurement
News
Nielsen buys SocialGuide to help advertisers understand link between Twitter and TV ratings
November 12, 2012 6:18 pm
Looking to broaden its media research capabilities and connect the dots between Twitter and TV ratings, Nieslen today announced that… Continue reading ⟩
Striiv launches a tiny smart pedometer to track your physical activity
October 30, 2012 1:00 pm
Striiv, the startup that makes a game out of making you more fit, has launched a small step-tracking device dubbed… Continue reading ⟩
Marketers, take off your mood rings: Affectiva raises $12M for emotion measurement technology
August 7, 2012 11:30 am
Affectiva absorbed $12 million in a third round of investment for its emotion measurement technology that helps brands and businesses… Continue reading ⟩