InMobi, formerly mKhoj, is a global mobile ad network offering mobile web advertising solutions to its partners. InMobi helps advertisers serve their ads to consumers on the mobile internet websites that they browse. The targeting technology at InMobi ensures that these ads are served to the right audience based on several parameters such as handset, geography, type of website to . This ensures highly relevant ads to users hence attaining highest ROI for advertisers. The owners of these mobile internet sites, also called publishers, earn consistently high revenue from the advertisements shown on their pages thus maximizing the benefits of their mobile property.